For employers
We help brands access the most hungry Gen Z talent.
Put them in a room and understand them.
Give them a one-off project to get shit done.
Hire them full-time.
Talk to the founder →
Reply within 24 hours
93%
of parents say Gen Z influences household purchase decisions.
Even if you're selling to a 40-year-old, their Gen Z kid already decided what gets bought.
YPulse, 2023
72%
of Gen Z will stop buying from a brand that doesn't understand their values.
You don't just lose their attention. You lose the sale. And then you lose them for good.
IBM Institute for Business Value, 2023
377M
Gen Z in India. The largest generation in the country's history.
This is not a future market. This is your market. Right now.
UNFPA India, 2023
How brands use GRYT
Pick how you need them.
A D2C snack brand about to lock its packaging
Put 12 Gen Z in a room before you spend ₹40L on the print run. Bandra, Bhopal, Bengaluru, whichever market you actually sell in. Find out if the name lands or sounds like something their dad would buy.
GRYT Roast
Find out why they switched to your competitor
Curate Gen Z who already left your category. Ask what pulled them away. Ask what brings them back.
GRYT Roast
Your last 20 Instagram reels. Roasted.
A fintech brand thought their reels were landing. Gen Z told them they look like their bank's Instagram. That's the kind of feedback no agency will give you.
GRYT Roast
A Bengaluru startup scaling to campuses
Need someone who knows every college fest circuit from Manipal to VIT? A connector with boots on the ground. 6 weeks. Done.
GRYT Gig
Content that actually lives on Reels
A D2C fashion brand needed someone who breathes Instagram. A trend-native creator for 8 weeks. The engagement numbers did the talking.
GRYT Gig
Market research before a launch
Launching in Pune, Lucknow, or Coimbatore? Put people on the ground who already live in that market. People who speak that internet, not translate it.
GRYT Gig
A founder's office hire for a Series A startup
"Obsessive, resourceful, scrappy." We sent the Obsessive Researcher, the Jugaadu, the Founding Team Hungry. Not 400 cover letters. Three people who actually fit.
GRYT Match
Watch the interview before you commit a minute
Every candidate has a recorded live gate. You watch it at 2x. No scheduling calls. No wasted afternoons. You already know before you meet them.
GRYT Match
The candidate your ATS rejected
Running a side hustle since 17. Taught themselves AI tools. Could be from Surat, could be from South Bombay. Either way the college name got them filtered out before you ever saw the profile. GRYT found them.
GRYT Match
The GRYT framework
Hire the person.
Through our 31-trait
proprietary framework.
Every person on GRYT goes through an extensive live interview. We profile them with proof across 31 traits: personality, skill, and x-factor.
You tell us "I need someone obsessive, resourceful, and scrappy for a founder's office role" and we send you the Obsessive Researcher, the Jugaadu, the Founding Team Hungry. Not 400 strangers with cover letters.
We take every
call. Personally.
We personally take every first call. No account managers. Just a real conversation.